Salesforce no longer has to be the only source of truth for data about your customer. Every application should have up-to-the-minute accurate data about customer behavior, requests, and interests.
With Azuqua automation, you eliminate the lag between getting information from one department to the next and improve the quality of that information.
There are so many tools out there that help you report, but every department uses something slightly different and data is distributed. Azuqua helps you pull in data from everywhere and puts it into the system that you use to report in the way that you need to.