Azuqua integrates SaaS applications and creates powerful automations, delivering better customer experiences and eliminating manual work for employees.
With data, requests, and information housed in multiple disparate applications, marketing teams are often in a holding pattern waiting for their work to be actionable, causing delays in marketing initiatives and reducing productivity with manual work between systems.
Azuqua streamlines project management by bridging the gap between the teams requesting the work and the marketing team’s work management, file storage, and communication tools. This automation routes the correct tasks to appropriate team, expedites reviews and approvals, and tightens cross-team collaboration, visibility, and accountability.
As customers enter through more channels than ever before and data is stored in a variety of platforms, a 360 degree view of a customer’s journey is more important and more challenging than ever.
Azuqua orchestrates customer data from multiple disparate customer-facing systems like CRM, support, and customer success platforms in order to deliver personalized marketing campaigns and relevant interactions, ensuring the right message is delivered to the right audience at the right time.
Churn Prediction and Upsell
Without the correct data to identify when customers are near contract end or when customers may be ready invest in additional products and services, customer facing teams can miss out on the opportunity to grow a current customer or reel back in a customer who is about to churn.
Azuqua surfaces these customer insights, uncovering churn risks, identifying cross-sell and upsell opportunities, and flagging expiring contracts so sales and support can be more proactive in how they communicate with customers and grow accounts.