In our continuing quest to help people automate their work, we’re excited to announce a host of new connectors for Adobe Experience Cloud, powered by Adobe I/O Events, to trigger critical actions between applications.

The connectors include:

  • Adobe Experience Manager – Share updates and changes in content management assets bi-directionally between Adobe Experience Manager Assets, and Sites and project management systems (PMO), such as Workfront and Wrike. Enable conditional actions, such as the triggering of a new asset in Experience Manager Assets to create a task for the digital production team to review and address in Workfront or Wrike. Another scenario includes publishing an asset into Experience Manager and auto-completing the task in Workfront or Wrike.
  • Adobe Analytics Cloud – Ingest data from various marketing sources into Adobe Analytics Cloud to drive up lead conversions. Additionally, to improve the customer experience, Azuqua will enable seamless integration with CRM systems to allow CSM teams to complete analysis and follow up.
  • Adobe I/O Events and Adobe Analytics Triggers – Monitor key consumer behaviors and then take action in near-real time. Build integrations and automated workflow across multiple systems and teams spanning CRM, marketing automation and customer experience systems in order to address customer issues before they end their buying experience.

These connections have been a top request from our customers in marketing departments and the Adobe team were fantastic partners in helping us get these turned around quickly.

For more information, check out our Adobe integration page and if you happen to be at Adobe Summit in Las Vegas this week, stop by and check us out in the Expo Hall!